Wella Professionals Pure Perfection Ammonia Free Permanent Hair Colour
- Ammonia-free permanent hair colour for true-to-tone colour results and up to 100% grey coverage
- Gentle vegan formula, free from PPD/PTD*, fragrances, silicones and mineral oil
- Formulated with Supercharged Metal Purifier for significantly reduced hair damage** and reliable colour results
- Carefully curated range of 30 shades with a neutral colour direction for natural, true-to-tone results
- +55% shine; +45% smoothness; +42% nourished hair**
*Do not use if a PPD/PTD allergy is known, as a severe reaction may still occur.
**vs untreated hair, based on expert panel clinical study.
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