Wella Professionals Color Fresh is an ammonia-free, semi-permanent colour which lasts up to 10 washes and needs no peroxide. It adds depth and tone with up to 30% grey/white coverage and contains a conditioning vitamin complex which moisturises and smoothes the hair, increasing shine by up to 50%. The acidic pH formulation is perfect for colour correction, to refresh existing colour or to test a new colour without committing fully. Greater intensity can be achieved by using heat, increasing development time, or adding Wella Perfecton as a special mix.
