{"product_id":"sweet-professional-the-first-smoothing-straightening-shampoo-500ml","title":"Sweet Professional The First Smoothing \u0026 Straightening Shampoo (500ml)","description":"\u003cdiv class=\"n6owBd awi2gc\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDBAA\" data-complete=\"true\" data-processed=\"true\"\u003eSweet Professional The First Smoothing \u0026amp; Straightening Shampoo is a professional-grade treatment designed to safely align hair fibers and eliminate frizz. Powered by a specialized blend of organic acids, this innovative formula works down into the hair structure to deliver a semi-permanent straightening effect while maintaining total hair health.\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cdiv data-os-fs=\"\" tabindex=\"0\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"yhAwj\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sfc-inited=\"2\"\u003e\u003c!--TgQPHd|||[]--\u003e\u003c\/div\u003e\n\u003cdiv class=\"AdPoic\" role=\"heading\" data-animation-nesting=\"\" data-sfc-cp=\"\" data-wiz-attrbind=\"aria-level=X8YU0_23\/fLk2Md\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\" data-processed=\"true\" data-sae=\"\"\u003e\n\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eKey Benefits\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/div\u003e\n\u003cul class=\"KsbFXc U6u95\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-ved=\"2ahUKEwizrpLHm6WXAxU4_rsIHS2gKQgQ-7AUegYIAAgOEAA\" data-hveid=\"CAAIDhAA\" data-complete=\"true\" data-processed=\"true\"\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAB\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eThe First Straightening Shampoo:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e A revolutionary formula that straightens and smooths hair much faster than traditional salon treatments.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAC\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eGlash Acid Complex:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Infused with glycolic, lactic, alpha-lipoic, salicylic, and hyaluronic acids to carefully smooth the hair without harsh chemicals.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAD\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eDeep Fiber Hydration:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Hyaluronic acid locks deep moisture into the hair core to prevent dryness, brittleness, and breakage.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAE\" data-complete=\"true\" data-sae=\"\"\u003e\n\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eFrizz Elimination:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Seals the hair cuticles completely to block out humidity and keep hair flawlessly sleek.\u003c!--TgQPHd|||[]--\u003e\u003c\/span\u003e\u003c!--TgQPHd|||[]--\u003e\n\u003c\/li\u003e\n\u003cli class=\"Z1qcYe\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-hveid=\"CAAIDhAF\" data-complete=\"true\" data-sae=\"\"\u003e\u003cspan class=\"iNqyIf\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003e\u003cstrong class=\"rQesXe MPyX\" data-sfc-cp=\"\" data-sfc-root=\"ep\" data-epip=\"\" data-complete=\"true\"\u003eUniversal Compatibility:\u003c!--TgQPHd|||[]--\u003e\u003c\/strong\u003e Formulated to be safe and highly effective for all hair types.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hair Cosmetics","offers":[{"title":"Default Title","offer_id":57576638251388,"sku":null,"price":159.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1606\/4693\/files\/Screenshot2026-10-06114634.png?v=1791283623","url":"https:\/\/www.haircosmetics.co.uk\/products\/sweet-professional-the-first-smoothing-straightening-shampoo-500ml","provider":"Hair Cosmetics","version":"1.0","type":"link"}